Luxury is a frequency

The richest energy isn’t found in a designer bag—it’s found in you.

We’ve been sold the idea that luxury is something you buy—an Hermes Birkin, a weekend at The Plaza New York or The Ritz Paris, a closet filled with The Row, Toteme and Khaite. And for the longest time, I fell for it. I wanted to be a real-life Lily van der Woodsen (minus the questionable marriage track record).

I used to believe that if I curated the right wardrobe, surrounded myself with only designer pieces, and perfected a certain aesthetic, I would finally embody elegance and luxury.

But real luxury? It’s not about the price tag. It’s about the energy.

A truly luxurious woman doesn’t just own expensive things—she moves through life with ease, with intention, with an unshakable sense of self-worth. She isn’t performing wealth or status; she simply is. Her presence alone makes everything around her feel more elevated.

She understands that luxury is a frequency, and she chooses to tune into it—daily.

Because here’s the truth: you can wear all the designer labels in the world, but if your energy doesn’t match, it’s just fabric. And at the same time? You can be wearing something simple and still radiate the most expensive energy in the room.

The secret? Luxury is not a price point or a possession—it’s a way of being.

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The epiphany

For the longest time, I believed that owning designer pieces was the pinnacle of luxury—proof of wealth, status, and having made it. I’d save paycheque after paycheque until I could finally afford my first designer bag: the Louis Vuitton Neverfull GM. Even then, I bought it pre-loved at a discounted price, just to get my foot in the door of luxury. And yes, for a while, carrying that bag made me feel expensive, sophisticated— and like I had unlocked a new level of living.

But then, something happened. The Neverfull started to fall out of trend (though it’s having a little resurgence now). And suddenly, that prized bag felt… outdated. No longer the it bag. No longer giving me that same feeling of status.

And that’s when I realized — if I wanted to maintain this feeling of luxury, I would have to do it all over again.

Save up, chase the next trendy designer bag, and spend another thousand or more dollars just to feel worthy again. It became an endless cycle of consumption, of trying to keep up—and honestly? It was exhausting. It drained my confidence, and not to mention, my wallet.

At some point, I started questioning the whole luxury = designer equation. If true luxury was just about owning expensive things, why did some women radiate effortless elegance in a simple white tee and jeans combo while others could be draped in head-to-toe designer and still look… underwhelming?

Then came my capsule wardrobe era—aka, the moment I fell deep into a YouTube styling rabbit hole. These women weren’t drowning in logos or chasing the latest it bag. They were curated. Intentional. Their wardrobes were built around timeless, well-tailored pieces that felt effortlessly elevated. And yet? They looked richer than anyone chasing the next must-have item.

That’s when it clicked—luxury isn’t something you collect. It’s something you carry—in your presence, your choices, your energy.

P.S. Just to be clear, I have nothing against luxury items or designer pieces—they absolutely have their place. But they should complement your style, not define your sense of luxury.

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What it means to live in a luxury frequency

A woman who embodies luxury doesn’t just own expensive things. She carries herself with grace, she prioritizes quality over quantity, and she moves with intention. She doesn’t rush, she doesn’t chase—she simply is.

Think about the women who embody effortless elegance—Carolyn Bessette-Kennedy, Jane Birkin, ’90s-era Gwyneth Paltrow, Lauren Santo Domingo, and Anine Bing, just to name a few. It’s not just their outfits (though they will likely look incredibly chic and well put together). It’s their energy. The way they speak, the way they take their time, the way they effortlessly command attention without demanding it. That’s the luxury frequency.

A woman in a luxury frequency:

• Curates, not accumulates: whether it’s her wardrobe, her surroundings, or her friendships, she focus on quality over quantity.

• Moves with intention: luxury isn’t rushed. Chic women don’t rush. She takes her time, she savours experiences, and isn’t easily swayed by trends or urgency.

• Makes self-care non-negotiable: she honours herself, her health, her beauty, and her well-being—not because it’s indulgent, but because she deserves it.

• Has confidence without flashiness: she doesn’t need to prove her worth through excessive displays. She exudes quiet confidence that speaks for itself.

• Is extremely selective: she doesn’t say yes to just anything—whether that’s relationships, opportunities, or purchases. She knows what aligns with her values and what doesn’t.

• Creates an atmosphere of elegance: her environment reflects her energy—thoughtfully curated, peaceful, and beautiful in its own way.

Living in a luxury frequency isn’t about excess. It’s about curation.

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So often, luxury is mistaken for something external—something you buy or something you wear. But the reality is, you can buy expensive things and still not feel luxurious. At the same time, you can be in a simple outfit, sitting at a café, and still radiate that energy.

The key? You’re not chasing luxury—you’re becoming it.

When you step into the luxury frequency, you stop waiting for external validation to make you feel expensive. You already are. You walk into every room like you belong there. You savour the small pleasures—beautiful music, a handwritten note, a well-prepared cup of coffee. You understand that true elegance isn’t in the things, but in the way you move through the world.

And once you embrace that? Luxury stops being something you aspire to. It becomes something you embody.

Biz,
Gabrielle

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